Driven By Circularity

As its name suggests, the concept of circularity focuses on cycles instead of the “take-make-waste” model. In these cycles, materials are reused and recycled. This uses less and reduces waste as the materials are returned to a useful cycle and reused. Similar to sustainability, circularity takes into account and benefits entire ecosystems, including social, cultural, natural, and human capital. 

Circularity holds the key to a purposeful life as one starts making smart choices from the well-being, social, and ecological points of view. You begin taking care of yourself, the people around you, as well as the environment. This is the essence of true circularity, the new standard of eco-luxury, and it is at the heart of everything we do at Circulove.

Making Choices That Matter

Our Ocean Waste Plastic (OWP) based product bottles are specially designed for all-natural skincare to secure freshness and convenient use (hygienic, non-breakable, easy-to-go). The non-transparent, airless bottle ensures that ingredients stay fresh & potent, and being non-colored makes it fully compliant to all recycling systems.
Compared to typical virgin plastic materials, a massive 74% CO2 savings are realized with OWP (YEC International study, March 2021 for PP5 plastics). It’s one of the most sustainable and carbon neutral packaging solutions available for circular supply chain when considering the material, weight & size for shipping, usage & recycling. 

Production of glass of any type requires a lot of heat energy creating huge initial CO2 footprint. It also takes almost infinite period of time to decompose whereas recycling takes more effort with different cap etc material. Glass is also much heavier and more prone to breaking in shipping and traveling. Many brands opt for glass since it has more “prestigious” look but is also commonly cheaper than recycled plastic for specialty use such as airless skincare bottles.

Every Circulove Bottle Helps Clean Up The Oceans

Although we opted for the more expensive and controversial packaging route, this stuff truly matters to us. When buying our products, at the same time you directly help cleaning the oceans from plastic trash. Every Circulove 30ml bottle has already removed plastic waste from the oceans and rivers - so together we help nature getting cleaner and in better condition.

We wanted to choose the most responsible (if not always the most popular) option that would also be the safest to use and easiest for the consumer to dispose of – this means there’s no need to disassemble separate parts or empty the packaging for recycling. When our product bottle feels empty, it’s really empty. Zero waste with net positive benefits – for you and the nature!