By nature, the beauty industry is one of excess. It promotes overhelming 10-step beauty routines that call for a horde of products you’re shown while absorbing makeup tips on Instagram or TikTok. Fast beauty, like fast fashion, is a highly profitable and exploitative business model, which is heavily focused on trends, the “latest and greatest” ingredients, enormous scale, and mass-producing beauty products at a low cost. We at Circulove think different and feel strongly it's about time to make a change for the better and sustainable.
Slower But Smarter
Instead, slow beauty advocates a careful curation of a handful of products that cover a multitude of needs. It's based on introducing with a tight edit of multi-purpose products that save room in your bathroom cabinet (and your wallet). It is about allowing skincare routines to be the same for long enough that you start to see a positive change in the way you look and feel, bringing a sustainable impact on your skin. It is about less but better, in every sense.
As a slow beauty brand, we at Circulove have a uncompromised focus on high quality, longevity, balance, and multibeneficial products in our offerings. Our capsule collection approach allows scaling to grow organically and producing less waste on both the manufacturing side and consumer side, as well as in the logistics chain in between. Our eco-luxe capsule essentials are made with natural, high quality ingredients and slowly fermented formulations - meaning that our customers are encouraged to buy and use what they actually need rather than stockpiling, and they will get the most out of their products with the least amount of waste generated as humanly possible. Or even more, we aim to help create positive net impact whenever possible.