Clean Beauty Explained: Why Certification is Your Only Guarantee
We usually remember to check the additives (E-codes) or nutritional content of food products, but have you considered what your skin absorbs from your favorite cosmetic products? The Clean Beauty movement promises purity, but how do you know if the product is truly clean?
We'll show you how to identify quality, avoid misleading purchases in the cosmetics jungle, and why Finnish organic cosmetics are pioneers in making genuinely clean and high-performing choices.
What Does Certified Natural Cosmetics Mean?
Certified natural cosmetics in the EU means that an independent, external party has inspected the product's entire life cycle, from raw materials to packaging, and confirmed that it meets specific, strict criteria for naturalness and purity.
This is the best way to ensure the product does not contain harmful synthetic chemicals or fillers. Remember, too, that cosmetic criteria in the rest of the world may differ significantly from the strict European standards. When purchasing a product with an EU natural cosmetics certificate, it must meet all the EU Cosmetics Regulation limits for safety and cruelty-free status.
Don't Fall for Greenwashing - why 98% natural is not enough?
Don't blindly trust advertising slogans like "98% natural ingredients." The missing percentage often contains the very harmful substances, such as hormone disruptors, synthetic preservatives, or synthetic fragrances. These substances can accumulate in the body with repeated use. European natural cosmetics certificates (e.g., ICADA, Cosmos) make it easier to identify genuine products and reduce the risk of greenwashing.
Circulove - An Organic Certified Pioneer
Circulove is a Finnish ICADA-certified organic skincare line that uses 100% natural and vegan ingredients without unnecessary fillers. The natural active ingredients in Circulove products are fermented, which further enhances efficacy and absorption, and natively supports the skin's natural microbiome. The European ICADA Organic certification is a recognized mark of high-quality and pure natural cosmetics.
It's time to say goodbye to unnecessary chemicals in cosmetics too! By choosing certified natural cosmetics, you choose transparency, quality, and responsibility.
