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What is slow beauty - KonMari your skincare routine!

After the success of “slow food” and “slow life”, it is time for “slow beauty” to rethink the future of cosmetics. The principle? Consume less and better, adopting more responsible beauty with natural ingredients.

Slow beauty is about using fewer, better products to lessen unnecessary consumption and waste. It is about investing in natural products that have been lovingly crafted using sustainable methods and intelligently sourced ingredients. It is important to take time to enjoy our beauty and skincare regimes – and this is what slow beauty is all about.

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