CircuBlog
After the success of “slow food” and “slow life”, it is time for “slow beauty” to rethink the future of cosmetics. The principle? Consume less and better, adopting more responsible beauty with natural ingredients.
Slow beauty is about using fewer, better products to lessen unnecessary consumption and waste. It is about investing in natural products that have been lovingly crafted using sustainable methods and intelligently sourced ingredients. It is important to take time to enjoy our beauty and skincare regimes – and this is what slow beauty is all about.
Fermentation has already gained great popularity in natural cosmetics. Almost every quality brand has included individual fermented ingredients in their products.
Simply put, in fermentation the ingredients are chopped into a smaller form, allowing the skin to make better use of the active components. As an outcome, also new compounds are formed, such as skin-treating amino acids, fatty acids, peptides, vitamins, probiotics, postbiotics, and protecting antioxidants. Fermentation increases the efficiency of natural cosmetics.
Most of us are careful about what we put inside our bodies so why wouldn’t we take more consideration to what we put on our skin?
Generally speaking “clean beauty” means that it is made without toxins and ingredients suspected in any way to harm human wellbeing or nature. We at Circulove believe in taking a common sense approach to clean beauty: If a product is intended to stay on your skin all day (like creams), then you should try to switch to a cleaner alternative. Our clean skincare promise to you is that ALL our products are natural, bio-active, fresh, transparent and circular.